Making money on Facebook has never been easier with the amount of money sponsors are willing to spend.
If you’re making original content, sponsored content, branded content and in-stream ads are fantastic options.
If you’re making connections with your followers, selling fan subscriptions, getting stars, or hosting private events are also ways to make money on Facebook.
If you’ve been wracking your head on how to make money on Facebook (or asking yourself can you make money on Instagram?), you’re in good company. Lucky for you, there is money to be had! In the past year, Facebook monetization has skyrocketed. Between 2019 and 2020, the number of content creators that have reported making more than $10,000/month has increased by 88%, and those making more than $1,000/month increased by 94% (source). This exponential growth shows that you, too, can learn how to monetize Facebook videos. In this article, we’re going to go over several different ways to do so.
Basics in how to make money on Facebook
Before you rush into the action, it’s a good thing to understand the different eligibility requirements for Facebook monetization. First, you’ll need to comply with the platform’s Community Standards. These guidelines include you don’t post content that depicts violence, nudity and hate speech. You’ll also need to have authentic content, protect the privacy of others, and make your content respects the dignity of others.
Second, you’ll need to make sure your status as an influencer is sufficient for Facebook to recognize you as profitable. You must have at least 10,000 followers, 600,000 total eligible minutes viewed in the last 60 days, and 5 active videos on your page. This will ensure that once your monetized Facebook videos are released, they’re likely to be viewed by a ready audience. If you’ve already got a handle on how to post a video on Facebook and are reading this article, odds are that you’re well on your way to meeting or surpassing that threshold.
Lastly, you want to avoid certain types of videos that Facebook will not recognize as eligible for monetizing. These include static videos, PowerPoint presentations, looping videos, text montages, and embedded ads. You also cannot market certain products, such as tobacco, alcohol, illicit drugs, firearms, animals and certain healthcare products. Being aware of these prohibited avenues will save you money and time as you’re on your way to Facebook monetization.
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