How Video Creators Can Make Money on Facebook

 

Highlights

Making money on Facebook has never been easier with the amount of money sponsors are willing to spend.

If you’re making original content, sponsored content, branded content and in-stream ads are fantastic options.

If you’re making connections with your followers, selling fan subscriptions, getting stars, or hosting private events are also ways to make money on Facebook.

If you’ve been wracking your head on how to make money on Facebook (or asking yourself can you make money on Instagram?), you’re in good company. Lucky for you, there is money to be had! In the past year, Facebook monetization has skyrocketed. Between 2019 and 2020, the number of content creators that have reported making more than $10,000/month has increased by 88%, and those making more than $1,000/month increased by 94% (source). This exponential growth shows that you, too, can learn how to monetize Facebook videos. In this article, we’re going to go over several different ways to do so.

Basics in how to make money on Facebook

Before you rush into the action, it’s a good thing to understand the different eligibility requirements for Facebook monetization. First, you’ll need to comply with the platform’s Community Standards. These guidelines include you don’t post content that depicts violence, nudity and hate speech. You’ll also need to have authentic content, protect the privacy of others, and make your content respects the dignity of others.

Source: Facebook

Second, you’ll need to make sure your status as an influencer is sufficient for Facebook to recognize you as profitable. You must have at least 10,000 followers, 600,000 total eligible minutes viewed in the last 60 days, and 5 active videos on your page. This will ensure that once your monetized Facebook videos are released, they’re likely to be viewed by a ready audience. If you’ve already got a handle on how to post a video on Facebook and are reading this article, odds are that you’re well on your way to meeting or surpassing that threshold.

Lastly, you want to avoid certain types of videos that Facebook will not recognize as eligible for monetizing. These include static videos, PowerPoint presentations, looping videos, text montages, and embedded ads. You also cannot market certain products, such as tobacco, alcohol, illicit drugs, firearms, animals and certain healthcare products. Being aware of these prohibited avenues will save you money and time as you’re on your way to Facebook monetization.

Monetising your content

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Monetising your content

Monetisation can help you earn money in ways that make sense for you, your audience and your content. To ensure the best experience for creators, advertisers and people who use Meta technologies, you need to meet certain eligibility criteria.

Let's take a look at how Daniela uses Facebook and Instagram to monetise her content.

Daniela is a beauty creator who uses Facebook and Instagram to show make-up tutorials several times a week, but she hasn't earned money from her content. She decides to monetise her content so she can continue doing what she loves while earning money.

Disclaimer: Daniela is a fictitious individual designed by Meta. Any similarities to content produced by real-life individuals aren't intentional.

How to check and maintain your monetisation eligibility status

You can check your eligibility in Meta Business Suite for technologies such as in-stream ads, Stars, Brand Collabs Manager and Subscriptions. Follow the steps below to check your monetisation eligibility for Facebook content.

1. Go to Meta Business Suite.
2. Select the Page that you want to check.
3. Click the monetisation tab.

How to monetise your content on Facebook

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This lesson prepares you to:

• Use Facebook and Instagram to help monetise your content.
• Choose Meta technologies that fit your content model and business needs.

Earning through monetising

Earn money by monetising your content on Facebook and Instagram. Followers and fans can express their support by making contributions to your earnings. There are several Meta technologies that you can use to help monetise your content on Facebook and Instagram. Once you've determined which ones work best for your content model and business needs, they can help you earn money. Earn money by monetising your content on Facebook and Instagram. Followers and fans can express their support by making contributions to your earnings. There are several Meta technologies that can help you monetise your content. Choose the ones that work best for your content model and business needs.

Note: You need to meet eligibility requirements to use these Meta technologies. The next lesson of this course covers monetisation eligibility.

Monetising on Facebook and Instagram

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Monetising on Facebook and Instagram

With monetisation, you can turn your passion into a source of income. Your fans and followers can support you by contributing to your earnings on Facebook and Instagram. Here are some ways you can monetise across both Facebook and Instagram.

Explore the tabs to learn more.

Stars and gifts

Subscriptions

Branded content

Stars and gifts

Meta Stars enables you to monetise your video content and photo and text posts on Facebook and Instagram.

Viewers can buy Stars on Facebook and send them to you while you're live, for on-demand videos that have Stars turned on, and for text and photo posts. Viewers can also buy virtual gifts with their Stars. Once you've set up gifts on Instagram, viewers can send you gifts through your reels.

When someone sends Stars, you earn USD 0.01 for each one. You earn at the same rate when the Stars are used to buy you gifts.

Daniela sets up Stars and gifts. Her followers can now send her both.

Subscriptions

When you add paid subscriptions to your Facebook Page and Instagram account, you increase your chances of earning a predictable monthly income. When you activate Subscriptions, you can use the insights feature to analyse your supporter behaviour and adjust content, engagement and how often you post. Subscriptions work best for accounts with a large and active following, and accounts that can offer their supporters benefits or bonus content.

Daniela creates content every week. She sets up Subscriptions on her Facebook Page and Instagram account. Her followers can now subscribe and support her earnings while gaining early and special access to her content on Facebook and Instagram.

Branded content

To create original content and the possibility of earning more revenue, partner with other brands that your audience is likely to be interested in. When you partner with a brand, a paid partnership label appears on the resulting post.

With Meta Brand Collabs Manager on Facebook and creator marketplace on Instagram, brands can discover creators for potential partnerships based on specific goals. Create a portfolio of your best work to make your content more discoverable.

Daniela is approved to collaborate with various brands on Facebook and Instagram. Now, brands can reach out to her and she can monetise her content.

Expanding your monetisation

With monetisation features on Facebook and Instagram, your fans and followers can support you and contribute to your earnings. Here are some additional ways to make money on Facebook and Instagram.

Expand the headers to learn more.