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Monetising on Facebook and Instagram
With monetisation, you can turn your passion into a source of income. Your fans and followers can support you by contributing to your earnings on Facebook and Instagram. Here are some ways you can monetise across both Facebook and Instagram.
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Stars and gifts
Meta Stars enables you to monetise your video content and photo and text posts on Facebook and Instagram.
Viewers can buy Stars on Facebook and send them to you while you're live, for on-demand videos that have Stars turned on, and for text and photo posts. Viewers can also buy virtual gifts with their Stars. Once you've set up gifts on Instagram, viewers can send you gifts through your reels.
When someone sends Stars, you earn USD 0.01 for each one. You earn at the same rate when the Stars are used to buy you gifts.
Daniela sets up Stars and gifts. Her followers can now send her both.
Subscriptions
When you add paid subscriptions to your Facebook Page and Instagram account, you increase your chances of earning a predictable monthly income. When you activate Subscriptions, you can use the insights feature to analyse your supporter behaviour and adjust content, engagement and how often you post. Subscriptions work best for accounts with a large and active following, and accounts that can offer their supporters benefits or bonus content.
Daniela creates content every week. She sets up Subscriptions on her Facebook Page and Instagram account. Her followers can now subscribe and support her earnings while gaining early and special access to her content on Facebook and Instagram.
Branded content
To create original content and the possibility of earning more revenue, partner with other brands that your audience is likely to be interested in. When you partner with a brand, a paid partnership label appears on the resulting post.
With Meta Brand Collabs Manager on Facebook and creator marketplace on Instagram, brands can discover creators for potential partnerships based on specific goals. Create a portfolio of your best work to make your content more discoverable.
Daniela is approved to collaborate with various brands on Facebook and Instagram. Now, brands can reach out to her and she can monetise her content.
Expanding your monetisation
With monetisation features on Facebook and Instagram, your fans and followers can support you and contribute to your earnings. Here are some additional ways to make money on Facebook and Instagram.
Expand the headers to learn more.
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